Presentation Highlights SIPA Munich: Meg Hargreaves, Senior Vice President & Publisher, Federal Legislative Services, CQ Roll Call
At SIPA Munich 2012, taking place March 28-30, the accent will be on the customer—as in helping you give your customer the content they need… in a format they demand… at a price they will pay.
No presenter will exemplify this more than Meg Hargreaves, senior vice president & publisher, federal legislative services, for CQ Roll Call in Washington, D.C. Her presentation will focus on a recent CQ Roll Call product development initiative to “better meet high-level, end-user needs and drive new revenue from new customers.” It began with the strategic premise that Washington policy makers and those that try to influence them crave focused, accurate quality news and policymaking content covering specific topics. But they already are on information overload. That’s a fine line. Weiterlesen